Outlet Finance

Outlet Finance is an all-in-one app for managing your investments. I worked with the fintech from product vision to the delivery of a robust, user-centered product.

We started with an in-depth discovery phase, including market analysis and interviews with the client, to better understand user expectations and product opportunities. The goal: design a stock and crypto portfolio app that is intuitive, educational, and fast.

I took part in strategy discussions with the client, then designed the screens and the user journey. The design centered on a clear, reassuring experience that works for first-time investors as well as more experienced ones.

Throughout the project, I kept in regular contact with stakeholders to keep the product consistent and make development easier. Outlet Finance laid the foundation for a robust, high-potential product that can evolve with its users and with an ever-changing financial market.