Adcleek

We ran an in-depth discovery phase, with many user interviews and usability tests. This gave us valuable data on users' needs and behaviors, which became the basis for improving the platform.

Analyzing the app's usage data highlighted specific areas for improvement, especially navigation and access to key features. These insights guided design decisions toward a more intuitive interface.

We set up a design system in Storybook to keep the app visually and functionally consistent. It significantly reduced inconsistencies and sped up development.

Working closely with developers was essential, especially during planning poker sessions and technical discussions. These exchanges helped us find the right solutions to the challenges we faced and implement the designs efficiently.

Dedicated work went into designing reporting pages for brand managers. These pages were built to fit different types of users and reflect the current state of their brand's marketing, making decisions easier.

We redesigned how marketing plans are created and used to streamline exchanges between the different stores. The goal was to make plans simpler to fill out and use on the platform, in particular by automatically generating budget matrices and auto-approving orders.

One of the main challenges was designing a platform that lets people with no digital marketing background order campaigns on their own. The interface was designed to guide and teach users throughout the process, making digital marketing accessible to everyone.

Educational modules were built in to help users learn key digital marketing concepts. These resources aim to make them more independent and more confident using the platform.

Optimizing internal workflows was also a priority, with new processes to shorten approval times and improve communication between stakeholders.

Finally, user feedback loops were put in place to keep improving the platform, using direct input from users to shape future updates.